Merrill Lynch Business Banking Review – Agribusiness

In the 2009 Merrill Lynch ‘Business Banking Review’, Rabobank has cemented its position as the top ranked provider of Agribusiness services in Australia. This is the fifth consecutive year Rabobank has achieved this rating.

Rated against the performance of the leading banks/financial institutions providing banking services to the Australian rural sector and ‘looking across a range of franchise measures incorporating service, advice, product, response and growth momentum, we rate Rabo the strongest franchise on all dimensions by a considerable margin,’ state Merrill Lynch.

In the area of Advice, based on customers’ perception of: the provision of access to specialists, the knowledge and expertise of bank representatives, the bank’s understanding of the customer’s business and its history and the provision of sound business banking advice, the report found that ‘Rabo ranks well above peers on all advice metrics.’

Rabobank remains best in class

In addition, ‘Rabo ranks the highest overall and it remains best in class across all product measures’ including product range, product pricing competitiveness and the provision of online banking services. And when the franchises were measured on the quality of their response, the report ranked Rabobank number one for flexibility and quick response to customer enquiries.

Rabobank clients also returned the highest overall level of satisfaction with their bank relationship – reinforcing the bank’s philosophy of providing the best service, value and expertise to our clients, while establishing mutually beneficial relationships with both customers and the community.

The results of the Merrill Lynch Review clearly support Rabobank’s vision to be the leading food and agribusiness bank in Australia and New Zealand, while also confirming that Rabobank is ‘on track’ to deliver exceptional service to our clients.

This latest Merrill Lynch ‘Business Banking Review’ was released in March 2009, using data based on 12 months to December 2008, by TNS – Business Finance Monitor.