Merrill Lynch Business Banking Franchise Review – Agribusiness
According to the 2008 Merrill Lynch ‘Australian Banks – Business Banking Review’, Rabobank has cemented its position as the top ranked provider of agribusiness services in Australia.
The Merrill Lynch review, which looked at the performance of the leading banks/financial institutions providing banking services to the Australian rural sector, stated ‘looking across a range of franchise measures incorporating service, advice, product, response and growth momentum, we rate Rabo the strongest franchise on all dimensions by a considerable margin’.
In the area of Advice, based on customer’s perception of – the provision of access to specialists, the knowledge and expertise of bank representatives, the bank’s understanding of the customer’s business and its history and the provision of sound business banking advice, the report found that ‘Rabo ranks well above peers on all metrics.’
In addition, ‘Rabo ranked highest overall and remains best in class across all product range measures’ including product range, product pricing competitiveness and the provision of online banking services. And when the franchises were measured on the quality of their response, and flexibility the report stated ‘Rabo ranks as best in class on each aspect of this measure.’
Rabobank clients also returned the highest overall level of satisfaction with their bank relationship – reinforcing the bank’s philosophy of providing the best service, value and expertise to our clients, while establishing mutually beneficial relationships with both customers and the community.
The results of the Merrill Lynch Review clearly support Rabobank’s vision to be the leading food and agribusiness bank in Australia and New Zealand, while also confirming that Rabobank is ‘on track’ to deliver exceptional service to our clients.
This latest Merrill Lynch ‘Australian Banks – Business Banking Review’ was released in July 2008, using data gathered in the 12 months to May 2008, by TNS – Business Finance Monitor.