Rabobank and National Book Week with George the Farmer
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Rabobank celebrates National Book Week with George the Farmer

Rabobank’s Rabo Community Fund has partnered with ‘George the Farmer’ again on ‘his’ mission to help educate children about where their food and fibre comes from in both a fun and educational way during this year’s National Book Week – August 19 to 26.

The specialist agribusiness bank and George the Farmer – a fictional character featured in a series of educational resources – will be awarding 50 primary schools across Australia a George the Farmer book set for their school libraries.

Rabobank client council manager, Yvette Loyson said George the Farmer’s down-to- earth manner and grassroots charm resonates “incredibly well” with young readers in rural locations while inspiring city-based children to have a better understanding and connection to farming.

Ms Loyson said George the Farmer’s vision for a world where kids connect to the earth, food and farming aligns well with the Rabo Community Fund’s key theme of creating urban/rural connections.

"Rabobank partnered with George the Farmer last year to celebrate National Book Week for the first time, and we were overwhelmed with applications from schools across the country,” Ms Loyson said. “It was exciting to see that level of interest from children and their teachers and librarians in learning about agriculture.”

She said the George the Farmer book sets would contribute to increasing awareness of food and fibre production at schools, “potentially even sparking some children’s interest to pursue a career in agriculture”.

Ms Loyson said the Book Week initiative is part of an ongoing partnership between the Rabo Community Fund and George the Farmer.

The George the Farmer story began in 2012 when founder Simone Kain was trawling the internet looking for farming books and apps for her farm-obsessed son George.

Ms Kain said the toddler was desperate to be out with his dad on the farm and she wanted to find something to entertain and inspire him while he was indoors.

“I quickly discovered there wasn't a human farming character globally who was telling sequential stories about life on the land for children, let alone a modern Aussie farmer telling real, relatable yarns,” she said.

“In 2014, George the Farmer was officially born, with the story quickly spilling outside storybooks and into new mediums.

“More than 100,000 Aussie kids from the big smoke and the bush have connected to the earth, food and farm through the adventures of George the Farmer, his agronomist wife Dr Ruby and their twin children Lucy and Jack.”

Ms Kain said the George the Farmer team, based in regional South Australia, produce “fabulous” picture storybooks, music, paddock-to-plate videos available to watch on YouTube and ABC TV, nationally-touring performances and free curriculum-aligned educator resources that educate and inspire kids to learn about where food comes from – along with how important agriculture is to our everyday lives.

“There are currently 13 George the Farmer books and counting, exploring a range of farming practices – from shearing, wheat and beef cattle to honey enterprises and robotic dairy operations. In each story, George the Farmer, Dr Ruby, Jack and Lucy pitch in to come up with solutions to challenges which mirror daily farming life – with plenty of fun moments as well,” she said.

“The myriad of George the Farmer resources are helping to educate and inspire the next generation – the future leaders, big thinkers, innovators, makers, fixers, creatives, teachers, policy makers and farmers.

“We receive many photos every year of excited kids dressing up as George and Ruby Farmer at their school Book Week parades. The Rabobank partnership champions agricultural literacy and will not only enable the education of many more kids, but inspire them to consider careers in agriculture.”

Applications for the book sets are open from Wednesday, August 2, and close on Wednesday, August 16.

Applications can be made at the following link - George the Farmer book set

Terms and conditions are available via the application link.

The world’s leading specialist food and agribusiness bank, Rabobank is one of Australia’s largest agricultural lenders and a major provider of business and corporate banking services to the country’s food and agribusiness sector.

In 2021, the bank launched the Rabo Community Fund in Australia and New Zealand to invest in the sustainability and vitality of rural communities.

“As a cooperative, Rabobank has a rich history of community engagement and always looks to make an impact across the rural communities in which our clients live and work,” Ms Loyson said.

“The Rabo Community Fund’s priorities are led by the bank’s farming clients, who are at the heart of their communities, supporting local initiatives with the aim of tangibly and meaningfully contributing to the vibrancy and resilience of rural Australia.

For more information or to learn more about the Rabo Community Fund, visit – Rabo Community Fund | Rabobank Australia


Rabobank Australia & New Zealand Group is a part of the international Rabobank Group, the world’s leading specialist in food and agribusiness banking. Rabobank has more than 120 years’ experience providing customised banking and finance solutions to businesses involved in all aspects of food and agribusiness. Rabobank is structured as a cooperative and operates in 38 countries, servicing the needs of more than nine million clients worldwide through a network of more than 1000 offices and branches. Rabobank Australia & New Zealand Group is one of Australasia’s leading agricultural lenders and a significant provider of business and corporate banking and financial services to the region’s food and agribusiness sector. The bank has 90 branches throughout Australia and New Zealand.

Media contacts:

Denise Shaw
Head of Media Relations
Rabobank Australia & New Zealand
Phone: 02 8115 2744 or 0439 603 525
Email: denise.shaw@rabobank.com

Will Banks
Media Relations Manager
Rabobank Australia
Phone: 0418 216 103
Email: will.banks@rabobank.com